Available at several local bookstores and other locations, the book promises to end gift-related stress for men.
"If you don't laugh while reading this, I'll give you your money back," Crowell said.
She will hold book signings tomorrow from 9 to 11 a.m. at D.N. Evans, 442 Ocean Ave., (949) 494-8602, and from noon to 3 p.m. at Laguna Colony, 384 Forest Ave.
With more than 200 tips, such as "What a Woman Wants" and "50 Ways to Say 'I Love You' Without Saying It," the book covers a wide variety of topics, from a crash course on how to wrap a present to a list of the gifts which one must never, ever give.
On Crowell's Website, www.wrapitupbooks.com, visitors can sign up for a free newsletter and to receive e-mailed reminders about upcoming special dates.
"The inspiration for the book was my former husband, who was a fantastic gift-giver," Crowell said.
Her tome contains a place to write down measurements for future reference, ideas for special events like quinceaneras and the 39-again-th birthday, and lists of specialty stores for maternity wear, hobbies and jewelry.
Crowell's background as a marketing and advertising CEO and consultant shaped her into what she calls a "consumer detective."
Her sections are intentionally simple and concise, she said, due to an empathy for her intended audience. Her admittedly verbose first draft was whittled down into an easy-to-read text full of white space, bullets and large fonts. Those seeking more detailed information can find it further in the text.
"The book helps them know what to listen for," Crowell said. "And then they can look forward to the rewards from a delighted recipient."
She also offers advice for the recipients. .
"A guy's intention is to please the person they're buying for," Crowell explained, adding that if a gift of a new vacuum cleaner is a dud, recipients have to respond positively to the intention. "Put Scotch tape over your mouth and wait a few days" before bringing it up, she suggested.