Farmer's market regulars can't have helped noticing the gorgeous abundance of greens appearing at the new Devon's Organics stand.
Their color and vibrancy grab your attention and beckon you to the stall. Once there, you will encounter Ira Auerbach, a transplanted New Yorker, who has spent a good part of his life promoting healthy organic food.
As a teenager, he worked in his father's business delivering Hebrew National smoked-meat products — all the while espousing vegetarianism.
Eventually, he was able to open a health food store and an organic home delivery business on Long Island. Four years ago, after a divorce, and during the first blizzard of the season, he took a leap of faith and decided to realize his long-term dream of moving to California, where the surf was up and crops grew all year round.