The Laguna Beach City Council has approved a slew of new initiatives and a new long-term approach to assist struggling businesses in the city.
More than a dozen measures — ranging from encouraging residents to “shop local” and landlords to lower rents, to indefinitely extending free parking at a downtown lot — were approved in short order Tuesday night.
The initiatives were the work of a Business Task Force that met for two months.
“We came up with ideas quickly because of the urgency of the situation,” said Councilwoman Verna Rollinger, who led the committee with Councilwoman Elizabeth Pearson. “We started with eight members but 30 people showed up to the meetings. We came together in the true spirit of community.”