“In support of this program, I would like to purchase the first Passport tonight,” Plumb said.
In addition to the admission to the festivals, which collectively feature more than 500 artists, 300 hands-on workshops and dozens of special events, the passports entitles holders to discounts from selected local retailers and restaurants and a one-time bonus of all-day free parking.
The committee that devised the program included Joyce Kasprzyk, Art-A-Fair vice president of marketing; Mike Cahill, Art-A-Fair treasurer; Kathy Westervelt, Art-A-Fair public relations; Cynthia Fung, Sawdust marketing director; Ashley Johnson, Laguna Beach Visitors and Conference Bureau marketing manager; and Higichi.