Santa Monica's iconic Hi De Ho Comics store has opened a second location in Laguna Beach.
Located at 350 Broadway, owners Saleem Aaron and Cory Ives said the high-traffic spot was the perfect place to expand.
"Laguna is similar to Santa Monica in that it has a loyal following of younger and older generation comic fans, as well as lots of visitors," Aaron said. "Comics are also making a comeback thanks to a variety of media and more accessibility of comics, so it seemed like a good time to branch out."
The store, which opened its original location in 1974 and sells a wide array of comic books as well as collectors items, toys and tees, will hold its Grand Opening celebration over the weekend.
Saturday will feature an appearance by Captain America, guest artists, a live music performance, giveaways and a grand prize that comic fanatics will be stoked on.