Toni Iseman

August 20, 2010

Name: Toni Iseman

Age: 64   

Birth place: Hastings, Neb.

How long have you lived in Laguna Beach? 40 years

Occupation: I worked for more than 35 years as a teacher/counselor from intermediate schools through college. My last 14 years I worked  as a counselor at Orange Coast College.

Education: bachelor's degree in English and social sciences from University of Nebraska; master's degree in counseling psychology from Cal State Fullerton  
Previously elected or appointed positions: In addition to being elected to the Laguna Beach City Council, I have served twice as mayor. While at OCC, I was elected by the faculty to be president of the  Academic Senate and served two terms. I  was selected to serve as one of 12 California Coastal commissioners from 2003 to 2005. The appointment was made by the head of the California State Senate.
In 2006 I was elected chairwoman of South Orange County Wastewater Authority and am on the finance committee and executive committee. I represent Laguna Beach at Orange County Vector Control and serve on the Personnel Committee. We are in the process of selecting a new director. I served on the Homeless Taskforce with Councilman Kelly Boyd and the Business Taskforce with Mayor Elizabeth Pearson and am the liaison to the HIV Advisory Committee and Housing and Human Services Committee.


Community organizations you belong to: Village Laguna, Laguna Greenbelt, Laguna Canyon Conservancy, Women's Club

What is the most critical issue now in Laguna Beach? We must work to assist our businesses to be successful. A vibrant business climate is essential to our community. A crucial part of that is addressing the parking and traffic issues that effect locals and visitors. 

How would you resolve that issue? Pearson and I co-chaired the Business Taskforce. Ideas from all segments of the community were gathered to help new and existing businesses. We are making it easier to start a business and understand the city guidelines. We surveyed the community and can give insight to businesses about needs stated by local shoppers. Future business owners can meet with planning commissioners, city staff and local business owners to jump start the process. We have relaxed the public display requirements. There is more to do. We can't take for granted an essential part of our unique town. We must keep reminding locals to shop in town.

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