After nearly 50 years of toiling in relative obscurity, Laguna Beach documentary filmmaker Greg MacGillivray has finally gotten Hollywood's attention — big time.
After MacGillivray Freeman Films announced it had crossed the $1 billion mark in terms of box office ticket sales, Daily Variety published a special section devoted entirely to the firm.
Money talks, but in Tinseltown it screams, especially in a recession.
"These giant screen labors of love may not have made MacGillivray a household name, but over the past four decades, they've entertained and educated millions around the globe, and recently — in a hare-and-tortoise scenario Hollywood should envy — quietly passed $1 billion in box office," writes Variety's Iain Blair.
The six-page congratulatory section, in the Aug. 26 issue, has full-age ads from IMAX and other partners in its big-screen format films that take viewers on thrilling, real-life journeys from the top of Mt. Everest to the bottom of the sea, and places in between. MacGillivray even took an IMAX camera sky-diving for "Adventures in Wild California" (2000).