Oak Street in Laguna Beach is arguably one of the top streets in town for folks who love to surf. Oak offers up not only a variety of fun waves out in the surf but also an increasingly solid lineup of surf-friendly merchants up above the shoreline.
Stand Up Paddle Co.
SUPCO is the new kid on the retail block this year and is owned and operated by the Donnelly crew, a longtime Laguna family. Tommy leads the team and is himself a longtime surf enthusiast and entrepreneur. The SUPCO shop is gorgeous with sweeping ocean views, huge saltwater fish tanks and reggae music pulsing through the surround sound speakers.
When I inquired about business, staff member Josh Ploptin said, "It's been a stellar season so far, with a great mix of folks shopping and taking lessons." Oak is a very surf-friendly location."