One in eight American women will be diagnosed with breast cancer. However, 98% of those who get early detection are successfully treated.
Mission Hospital is challenging women to get a yearly exam during May with the Pinky Pledge campaign.
The hospital, which has locations in Laguna Beach and Mission Viejo, is asking 1,000 Orange County women to sign up for a mammogram. According to the hospital, only 53% of women who need mammograms get them.
On Saturday, the Pinky Pledge Street Team, clad in pink attire and armed with matching iPads, hit Main Beach to sign women up for their yearly exam.
A national survey by the CDC shows that the number of women receiving their yearly mammogram is decreasing. The hospital decided to do its own study, asking women what was deterring them from getting the life-saving check-up.
Two reasons stood out: online scheduling and weekend appointments.
During May and June, Mission Hospital has extended its hours to accommodate for evening and weekend scheduling. If women aren't approached by the street team, they can also sign up at pinkypledge.com.