Laguna Beach designer Charlotte Mills of Plum Pretty Sugar offers women an alternative to the shabby bathrobe with a feminine line she describes as "loungerie."
"I always had the idea of Plum Pretty Sugar as the art of getting ready," Mills said. "I think as women we spend so much time in the bathroom getting ready and we've got, like, some towel on. Once we're done, we put on our beautiful dress or gorgeous outfit.
"Wouldn't it be nice if we could wear our robe or wear our tunic and feel beautiful all the way through the process?"
Two years ago, after a trip to visit her parents at their new home in the Middle East, Mills felt inspired to start a clothing line.
"You see all these bazaars and marketplaces with all these gorgeous fabrics. That's how it all started," she said. "I've always loved fabric."