X&OH doesn't sell sex.
The shop markets the tools and teaches the right attitude to have fulfilling sex, according to owner CJ Zucker.
Zucker, who opened X&OH last month, is adamant that it not be regarded as a sex shop but rather as a high-end "pleasure boutique," a stylish shopping destination for adults. No one younger than 18 is allowed to even browse.
"The unique combination of sophistication, charm and open-mindedness is what drew us to Laguna," she said. "It is why we strive only to enhance or enrich the community with a store that is representative of its surroundings and respectful to its residents in every way."
Merchandise ranges from lubricants to lingerie to literature. Classes and parties on site provide guidance to enhance sexual pleasure, particularly for women.
"I am very interested in helping women," Zucker said. "My passion is for women. Seventy percent of women have never had an orgasm. I have a huge problem with that."