The man behind Laguna Niguel-based Iconosys Inc. is a big proponent of safety.
So much so that when Chief Executive Wayne Irving II's daughter turned 15 a few years ago and asked about a driver's permit, Irving freaked out at the idea of his daughter texting and driving.
"I called my buddy, a technology guy, and I said, 'Can we build an app that auto answers the phone while somebody's driving?'" he said. "... And he was like, 'Yeah, we could do that.'"
The two started poking around to see if such an app already existed; they found nothing. So Irving decided they should build it.
About 60 shareholders and $1 million in capital later, Drive Reply, Iconosys' first smartphone app, launched in late 2009.
That led to the development of Trick or Tracker, the company's biggest and most popular app.
"It tethers [parent] and child together," Irving said. "Not just so parents can find their kid, but so the kid can find [his or her] parents."