In his red BMX outfit, helmet and matching Vans shoes, Ben Fong rode into the crowded classroom on his bike and popped a wheelie in front of the three visiting Nike executives.
Fong, a senior at the Laguna College of Art & Design, on Thursday morning was acting the role of BMX biker Jimmie Johnson. He was part of a team of four graphic design LCAD students pitching the "Nike Track It" phone app concept to the executives who had flown in from Nike's corporate headquarters in Beaverton, Ore.
Simply explained, the concept presented by the team of Fong, Matt Dawson, Charlene Chand and Chay Land was a data-tracking device built into the bike, which transmits data to a mobile phone to show how a BMX biker performs on a particular circuit.
The four students were one of five teams in professor Catharin Eure's class pitching digital design concepts themed around the 2016 Summer Olympics in Rio de Janeiro, Brazil.