Some city officials think Laguna gets a bad rap for being business averse. So much so that improving customer service at City Hall for new businesses has become a priority.
Recommendations of the council's Long Term Business Assistance Task Force have been implemented to assist new businesses in getting started and properly establishing themselves so they can prosper.
"We did a study on what businesses residents wanted and which ones already open that they liked," said Councilwoman Elizabeth Pearson, task force co-chair with Councilwoman Toni Iseman. "Coast Hardware was No. 1 for its customer service."
"We worked with the Visitors Bureau to develop neighborhood maps and with the Chamber of Commerce on ways to recruit and retain businesses that would succeed in Laguna," she added.
Another recommendation was a forum at which potential business owners could ask questions in an informal atmosphere where they would feel more at ease.