From craft beer shampoo to flower essences that boost your mood, a new beauty shop in Laguna Beach offers up items you won't find at the corner drugstore.
Roots The Beauty Underground, which opened Aug. 1, specializes in non-toxic products, as well as natural and organic items.
Using toxin-free products is just common sense, owner Laura Linsenmayer contends.
"If there's a chemical linked to sickness, why would we put it on our largest organ that's absorbed into our blood stream?" she says about the effect of toxins on skin. "It's mind boggling."
With her long, wavy blond locks and upbeat attitude, the 33-year-old beauty maven is convincing when she describes the myriad products she spent six months finding.
"People think either it will be outrageously expensive or it it's not going to work," she said of organic, natural and non-toxic beauty products.
Linsenmayer is out to prove that's not the case. The store offers reasonable lines, such as Acure Organics and Onesta hair care, which have items in the $10 to $15 range. She also says she found a organic deodorant that actually works — Pit Putty.