Casey Reinhardt and Mahsa Townsend didn't have a tough task when they coined the name for their radio show. All they needed was a short phrase that encompassed the cupcake business, the real estate business and the general topic of love and relationships.
The answer was simple: "The Sweet Spot." Or, at least, it's simple in Reinhardt's telling.
"I'm, obviously, in the sweets business — cupcakes," explained the co-host of KX 93.5 FM's Sunday night show, which launched shortly before the new year. "And then Mahsa is in real estate, so it's a spot."
That's "spots," of course, as in decent spots to call home. And it's not the only way Reinhardt and Townsend play up their dissimilarities. The show's official logo shows two silhouetted figures, one sporting a pink apron and holding a giant cupcake and the other leaning casually in what appears to be business attire. The show's description on the station website trumpets the hosts' "totally different backgrounds."
