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'The Sweet Spot' isn't all sugar

The two radio hosts add a lot of spice to their weekly show on KX 93.5 FM about love and relationships.

February 19, 2014|By Michael Miller
  • Casey Reinhardt, left, and Mahsa Townsend stand in the KX 93.5 FM studio where they co-host "The Sweet Spot" on Sunday nights.
Casey Reinhardt, left, and Mahsa Townsend stand in the… (Don Leach, Coastline…)

Casey Reinhardt and Mahsa Townsend didn't have a tough task when they coined the name for their radio show. All they needed was a short phrase that encompassed the cupcake business, the real estate business and the general topic of love and relationships.

The answer was simple: "The Sweet Spot." Or, at least, it's simple in Reinhardt's telling.

"I'm, obviously, in the sweets business — cupcakes," explained the co-host of KX 93.5 FM's Sunday night show, which launched shortly before the new year. "And then Mahsa is in real estate, so it's a spot."

That's "spots," of course, as in decent spots to call home. And it's not the only way Reinhardt and Townsend play up their dissimilarities. The show's official logo shows two silhouetted figures, one sporting a pink apron and holding a giant cupcake and the other leaning casually in what appears to be business attire. The show's description on the station website trumpets the hosts' "totally different backgrounds."

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In terms of comparing those backgrounds, a two-column chart might work better than a paragraph. Reinhardt works in confections as the owner of Casey's Cupcakes, Townsend in real estate. Reinhardt hails from Laguna Beach, Townsend from Iran, which her family fled amid political turmoil. Reinhardt is single, Townsend married with a son.

OK, when it comes to age, they are not too far apart. Reinhardt is in her late 20s, Townsend in her early 30s.

On the other hand, they're both savvy businesswomen. And they both believe in a combination of modernity and chivalry, which is to say that they pursue lucrative careers while preferring that the man pick up the dinner check.

It's that delicate chemistry, for "The Sweet Spot" creators, that keeps their program exciting week after week. And it's what convinced Tyler Russell, the founder and program director of KX, to take a chance on a pair of first-time hosts.

Russell met Reinhardt, a Newport Beach resident whose company owns six Southern California locations, at a mutual friend's birthday party. She soon introduced him to Townsend, of Tustin, whom she had met through a man she dated, and the three sat down to brainstorm ideas for a show.

The ultimate topic for "The Sweet Spot" arose from that conversation, according to Russell.

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